AdAttributionKit
Measure ad campaigns without tracking people across apps.
Introduced
2024
iOS 17.4
Kind
Framework
Runs on
Get it from
iOS
17.4+
iPadOS
17.4+
Mac Catalyst
17.4+
macOS
tvOS
visionOS
watchOS
Overview
AdAttributionKit tells ad networks and developers which campaign led to an install or re-engagement, through cryptographically signed postbacks from Apple, while keeping individual users private.
It builds on SKAdNetwork and works with it, supports click-through and view-through attribution and conversion values, and doesn't need an App Tracking Transparency prompt for attribution alone.
Private by design
Attribution without tracking individual users.
Signed postbacks
Verified by Apple to prevent fraud.
Click and view-through
Measure taps and impressions.
Re-engagement
Attribute when people come back to your app.
History
How it grew up.
2018
SKAdNetwork
The privacy-preserving attribution it builds on.
2024
Introduced
AdAttributionKit arrives in iOS 17.4.
2024
Re-engagement
Attribute returning users in iOS 18.