App Analytics
See how people find, download, use and pay for your apps.
Introduced
2015
iTunes Connect
Kind
Service
Runs on
App Store Connect
Get it from
Included with the Apple Developer Program
iOS
iPadOS
Mac Catalyst
macOS
tvOS
visionOS
watchOS
Overview
App Analytics in App Store Connect tracks the whole journey: impressions and conversion, downloads by source, sessions and retention, and proceeds from In-App Purchases and subscriptions.
Compare yourself with peer group benchmarks, follow cohorts over time, and export reports through the Analytics Reports API. All of it is built with privacy in mind and needs no SDK.
Acquisition
Impressions, conversion and downloads by source.
Engagement
Sessions, active devices and retention.
Monetization
Proceeds, paying users and subscription metrics.
Benchmarks
Compare with peer apps, privately.
History
How it grew up.
2015
Introduced
App usage and acquisition data arrives in iTunes Connect.
2022
Benchmarks
Compare your app with peer groups.
2025
Monetization
More than 100 new metrics and cohorts.