App Store Connect
Upload, test, sell and track your apps, all in one place.
Overview
App Store Connect is where an app goes from build to release: manage your product page in 40 languages, set prices and In-App Purchases, invite up to 10,000 TestFlight testers, submit to App Review and schedule or phase your release.
It's on the web, in an iPhone and iPad app, and in a REST API you can automate. WWDC26 added Asset Library for your creative assets and Retention Messaging for subscribers about to cancel.
TestFlight
Up to 10,000 testers by email or public link.
Releases
Schedule, phase over seven days, or offer pre-orders.
Asset Library
Manage creative assets for every placement in one place.
API
Automate builds, testing, metadata and reports.
History
How it grew up.
Renamed
iTunes Connect becomes App Store Connect, with a new API.
Product page tests
Custom product pages and product page optimization.
Asset Library
Creative assets and Retention Messaging in one place.