Apple Intelligence
The personal intelligence system built into iPhone, iPad, Mac, Apple Watch and Apple Vision Pro.
Overview
Apple Intelligence brings generative models to the system: Writing Tools, Image Playground, Genmoji, visual intelligence and a more capable Siri. It understands personal context while keeping it private, running on device or on Private Cloud Compute.
Apps join in through system text views, the Foundation Models framework and App Intents, often with no extra code at all.
Writing Tools
Rewrite, proofread and summarize in any standard text view.
Image Playground
Create images in many styles, right inside apps.
Siri
Personal context, onscreen awareness and actions in apps.
Private by design
On device first, and Private Cloud Compute when more is needed.
History
How it grew up.
Introduced
Announced at WWDC24 with Writing Tools, Image Playground and Genmoji.
Foundation Models
Developers get direct access to the on-device model.
A new Siri
More personal and able to take actions across apps.